Hands-free Voice Control: Easy home control and entertainment, without lifting a finger. Contrast Control Zones: Contrast is optimized across up to 60 localized zones for striking distinction between bright and dark areas of the image for maximum detail, depth, and dimension. 
This provides exceptionally vivid and lifelike picture performance.
QLED: Quantum dot technology delivers more than a billion colors with greater accuracy, better brightness, and wider color volume, matching the format used by most cinema screens and Hollywood content creators. Superior 4K Ultra HD: Picture clarity combined with the contrast, color, and detail of Dolby Vision HDR (High Dynamic Range) for the most lifelike picture. If you have hands-free enabled just say, “Alexa” and ask a question. To talk to Alexa, press and hold the mic button on your remote. Just ask Alexa to open apps, change the channel, search for movies and shows, play music, control your smart home devices and more. ALEXA BUILT-IN: Ask more from your TV. The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions. QUANTUM HDR 12X: Cinematic detail with wider range of cinematic colors. 
QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
100% COLOR VOLUME WITH QUANTUM DOT: A billion stay-true shades of breathtaking color. 
QUANTUM PROCESSOR 4K: Elevate your picture to 4K with machine based AI.OBJECT TRACKING SOUND (OTS): Sound that moves with the action.DIRECT FULL ARRAY BACKLIGHTING: Experience deep blacks and pure whites with an in-screen LED array.HANDPICKED BY AMAZON: They did the research so you don’t have to.
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